Learn what measurement tools, analytics (Google Analytics), and conversion pixels (Meta Pixel) we employ to ensure an optimal, secure, and transparent browsing experience across our portal.
Last updated: September 2026
Technologies: Technical Cookies · Analytics · Meta Pixel
Management: Browser Settings & Opt-Out
01
What Are Cookies and Similar Technologies?
Technical definition and operating principles
A cookie is a small text file downloaded and stored by your web browser onto your computer, tablet, or smartphone when you visit a website.
Cookies enable web portals to remember your actions and preferences over time (such as language selection, layout choices, component rendering, or active user sessions), streamlining loading performance and compiling aggregated analytics to continually optimize the quality of service coordinated by Ángela Fresia — Operaciones y Alianzas Estratégicas (Operations & Strategic Alliances).
In addition to standard HTTP cookies, related technologies such as tracking pixels (web beacons) and browser local storage (localStorage / sessionStorage) are utilized to identify aggregated traffic patterns and evaluate the efficacy of informational campaigns across promotional channels.
02
Types of Cookies Used on This Website
Classification according to purpose and provenance
Across our digital platform, cookies are categorized into the following core functional groups:
Strictly Necessary and Technical Cookies: Indispensable for core site navigation and stability. They ensure the proper loading of design typography (Fraunces, Inter), visual style layouts, responsive mobile formatting, and basic screen interactions. These identifiers cannot be switched off within our web architecture.
Performance and Analytics Cookies (Google Analytics): Allow us to quantify visitor volume, understand which domestic and international regions visitors browse from, identify which travel proposals generate the greatest interest (e.g., event shuttles or custom Lima private tours), and detect potential broken links or navigation errors.
Conversion Pixels and Social Media Tags (Meta Pixel): Provided by Meta Platforms (Instagram and Facebook), these tracking tags assist us in measuring which visitors arrive after viewing announcements regarding tour packages, and help quantify direct click-through conversions to our WhatsApp channel.
Personalization and Preference Cookies: Store interface preferences voluntarily indicated by the user to enhance and personalize subsequent browsing sessions.
03
Detailed Inventory of Cookies and Tracking Pixels
Technical identifiers, provider, primary function, and lifespan
The following table provides a complete, transparent breakdown of the technical identifiers utilized on this portal:
Technical Name
Provider
Category
Primary Purpose
Lifespan
_ga
Google Analytics
Analytics
Distinguishes unique users by assigning an anonymous, randomly generated client ID to calculate session metrics, visitor counts, and campaign data.
2 years
_ga_* (GA4)
Google Analytics
Analytics
Stores and maintains active session state to consolidate user navigation events within Google Analytics 4.
1 year
_fbp
Meta / Facebook
Conversion
Stores and tracks visits across web platforms to deliver advertising measurement and calculate ad conversions on Instagram and Facebook.
3 months
fr
Meta / Facebook
Advertising
Used to deliver, measure, and improve the contextual relevance of advertising campaigns associated with Meta user profiles.
3 months
cookie_consent
First-party (Ángela Fresia)
Technical
Records the user's voluntary acceptance or configuration of cookie privacy preferences.
6 months
04
Google Analytics and IP Anonymization
Aggregated statistical measurement without direct personal identification
We employ Google Analytics (a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA). This tool compiles aggregated, anonymous statistical metrics including:
Browser type, device operating system, and display screen resolution.
Specific pages viewed within the website and dwell time on each section.
Prior referral path (search engine queries, direct URL entry, social media links).
Approximate geographic location (country and city level, with automated IP address masking).
Google Analytics Opt-Out Browser Add-On
If you wish to prevent Google Analytics from collecting your browsing metrics across any website, you can download and install the official Google Analytics Opt-Out Browser Add-on available directly at: tools.google.com/dlpage/gaoptout.
05
Meta Pixel (Facebook and Instagram)
Conversion measurement and travel campaign performance
The Meta Pixel is a JavaScript snippet developed by Meta Platforms, Inc. that assists us in measuring the performance and engagement of our promotional publications across Instagram and Facebook.
When a user views an announcement regarding the BTS Concert Shuttle in Lima or executive transfers on Instagram and clicks through to visit our website, the pixel records in an aggregated, anonymous statistical manner whether the user clicked the WhatsApp inquiry button to request a quote. This helps us refine our promotional budgets and ensure that announcements are directed exclusively to audiences genuinely interested in these tailored experiences.
Meta collects and processes this information in strict accordance with its own privacy policy (Meta Privacy Policy). You can manage your personalized advertising preferences directly within the settings of your Instagram or Facebook account.
06
How to Configure or Disable Cookies in Your Browser
Step-by-step instructions for leading web browsers
You retain the full right at all times to permit, block, restrict, or delete cookies installed on your device through your browser settings:
Google Chrome: Navigate to Settings → Privacy and security → Third-party cookies. From this menu, you can block third-party cookies or purge existing stored cookies. (Google Chrome Support).
Mozilla Firefox: Go to Settings → Privacy & Security → Enhanced Tracking Protection and select 'Strict' or configure custom parameters to block third-party cookies and trackers. (Mozilla Firefox Support).
Apple Safari (macOS / iOS): Open Preferences (or Settings on iPhone/iPad) → Privacy and enable 'Block all cookies' or 'Prevent cross-site tracking'. (Apple Safari Support).
Microsoft Edge: Go to Settings → Cookies and site permissions → Manage and delete cookies and site data to define your desired restriction level. (Microsoft Edge Support).
07
Impact of Disabling Cookies
Effects on your website browsing experience
If you decide to block or disable analytical and conversion cookies, you will remain fully able to browse every section of our website, review all travel packages and shuttle itineraries, and click through to communicate directly with Ángela Fresia via WhatsApp without any functional restriction.
The only consequence is that we will be unable to log your visit in our aggregated, anonymous statistics to optimize site load performance, or calibrate future social media updates to your specific travel interests.
08
Policy Amendments and Official Contact Channels
Continuous review and direct communications
We may amend this Cookie Policy in response to new legislative requirements, technical developments, or the deployment of new website features. We advise reviewing this page periodically.
Official Contact Channels of Ángela Fresia
For any questions regarding our web technologies, privacy practices, or service coordination:
• Official WhatsApp: +51 981 563 235
• Instagram: @angelafresia
• TikTok: @angelafresia
• Headquarters: Lima, Republic of Peru